MY HOME SELLING STRATEGIES

MARKETING STRATEGY

FOR SELLERS

BY

WALLY STOKES

THE OBJECTIVE IS TO SELL YOUR PROPERTY QUICKLY & FOR THE MOST MONEY POSSIBLE. HAVING SPENT MORE THAN TWENTY-FIVE YEARS IN SALES, & A LIFETIME RESIDENT OF THE ST. LOUIS COMMUNITY, PREPARES ME TO PROFESSIONALLY GUIDE YOU IN EITHER THE PURCHASE OR SALE OF YOUR ST. LOUIS HOME. TO DO THAT, I WILL USE ALL MY EXPERIENCE & KNOW-HOW TO ACTIVELY, PERSISTENTLY & REGULARLY MARKET YOUR PROPERTY WITH BLANKET DIRECT MAIL & ELECTRONIC ADVERTISING, IN ORDER TO GIVE YOUR PROPERTY THE EXPOSURE IT REQUIRES TO ATTRACT THE INTEREST OF BOTH POTENTIAL BUYERS, SELLERS & AGENTS ALIKE. THAT WILL BE FOLLOWED BY SHOWINGS, RESULTING IN THE SALE OF YOUR PROPERTY & TO SUCCESSFULLY GUIDE YOU THROUGH THIS SOMETIMES COMPLEX PROCESS.

FOLLOWING ARE SOME OF THE METHODS I USE IN MARKETING YOUR HOME:

A “FOR SALE SIGN & LOCKBOX WILL BE INSTALLED.

YOUR PROPERTY WILL BE SUBMITTED TO THE ST. LOUIS MULTIPLE LISTING SERVICE FOR EXPOSURE ON IT’S AGENT WEBSITE.

IF YOUR PROPERTY QUALIFIES, IT WILL BE TOURED BY AGENTS FROM MY OFFICE FOLLOWING OUR WEEKLY TUESDAY A.M. SALES MEETING.

A PHOTO-FLYER WILL BE PREPARED INCLUDING A LIST OF FEATURES OF YOUR PROPERTY THAT WILL BE LEFT AT THE HOME FOR VISITORS TO TAKE WITH THEM AFTER A SHOWING.

NEW LISTING POSTCARDS WILL BE MAILED TO HOMES IN YOUR NEIGHBORHOOD.

I WILL CALL YOU AT LEAST ONCE A WEEK WITH AN UPDATE ON INQUIRIES & ACTIVITY REGARDING YOUR PROPERTY.

I WILL E-MAIL YOU SEVERAL TIMES WEEKLY WITH FEEDBACK & REPORTS ON YOUR PROPERTY.

I WILL MAIL YOU COPIES OF ANY OF MY ADVERTISING REGARDING YOUR PROPERTY.

I WILL TAKE INTERIOR PHOTOS OF YOUR PROPERTY WITH MY DIGITAL CAMERA & DOWNLOAD THEM ONTO MULTIPLE WEBSITES FOR EXPOSURE TO ON-LINE BUYERS.

YOUR PROPERTY WILL BE FEATURED ON MY POINT2 WEB SITE.

YOUR PROPERTY WILL BE LINKED TO MY REALTOWN BLOG.

YOUR PROPERTY WILL BE FEATURED ON MY PERSONAL WEB SITE, AS WELL AS REALBIRD, CRAIGS LIST; GOOGLE BASE; THE NEW YORK TIMES; POINT2 HOMES; ZILLOW; YAHOO CLASSIFIEDS; OODLE; TRULIA; LIVE DEAL; EDGEIO; CONDO.COM; CITYCRIBS; VAST; PROPBOT; HOTPADS; CYBERHOMES.COM; HOUSEHUNTING.COM; CLRSEARCH.COM; CLICKABLECITYDIRECTORY.COM, POSTLETS.COM, CLASSIFIEDFLYERADS.COM & MANY MORE.

YOUR PROPERTY WILL BE ADVERTISED ELECTRONICALLY TO ALL THE ST. LOUIS METRO AREA REALTORS WITH FULL COLOR FLYERS E-MAILED DIRECTLY TO THEIR “IN-BOX”.

I WILL HOLD YOUR PROPERTY OPEN FOR ONE HOUR, AT LEAST MONTHLY & WILL INSURE THAT IT IS ADVERTISED NOT ONLY LOCALLY, BUT ALSO NATIONALLY, ON “OPEN HOUSE.COM”, AS WELL AS THE MANY ADDITIONAL LINKED WEBSITES.

I WILL SEND “E-CARDS” TO MY CONTACT LIST ANNOUNCING ALL OPEN HOUSES.

YOUR PROPERTY, FEATURING UNLIMITED PHOTOS, WILL BE ADVERTISED ON “REALTOR.COM”, & I WILL E-MAIL YOU CURRENT VISITOR REPORTS.

ALL PROSPECTIVE BUYERS WILL BE PREQUALIFIED SO AS NOT TO WASTE YOUR VALUABLE TIME WITH “SHOPPERS”.

I WILL REPRESENT YOU IN ALL NEGOTIATIONS TO SELL YOUR PROPERTY IN ORDER TO ACHIEVE THE HIGHEST POSSIBLE PRICE.

I WILL ARRANGE FOR ALL INSPECTIONS, INCLUDING UTILITY & MUNICIPAL.

I WILL MONITOR BUYERS LOAN TO ASSURE TIMELY LOAN COMMITMENT.

WITH YOUR PERMISSION I WILL PROVIDE & ARRANGE FOR CONTRACTORS TO PERFORM ANY AGREED UPON REPAIRS.

I WILL ASSURE THAT ANY AGREED UPON REPAIRS ARE NOT DONE UNTIL AFTER LOAN COMMITMENT FROM THE BUYERS LENDER.

I WILL MAKE ALL ARRANGEMENTS WITH THE TITLE COMPANY.

I WILL E-MAIL YOU SHOWING ACTIVITY AS I RECEIVE IT SO YOU CAN MONITOR THE FEEDBACK FROM BOTH THE POTENTIAL BUYER & BUYER’S AGENT.

MORE THAN 3,000 GUNDAKER AGENTS WILL BE ACTIVELY TRYING TO FIND A BUYER FOR YOUR HOME.

YOUR LISTING CAN BE FOUND ON MY WEB SITE BY ANYONE IN THE WORLD VIA THE WORLD-WIDE-WEB @ WALLYSTOKESREALESTATE.COM, CB GUNDAKER.COM OR COLDWELL BANKER.COM.